Just an update on the World Diamond Mark marketing initiative that myself, Suresh, and Alex from the Singapore and Moscow diamond exchanges have worked on for the past twelve months, and which I personally presented to the World Diamond Congress now in Mumbai. The response was incredible, to the degree that at the congress they already were discussing how to fund the initiative.

From the article Call for Levy on Rough Diamond Sales to Fund Generic Promotions:

The second day’s proceedings also witnessed another plan to generate consumer assurance. Suresh Hathiramani and Rami Baron, who head the World Federation of Diamond Bourses (WFDB) Trade and Promotion Committee, unveiled the World Diamond Mark initiative.

This initiative is aimed at consumer assurance through an approval mark that guarantees best practices. It seeks to include existing organizations like the World Jewelry Federation CIBJO and the GIA to offer best practice assurance.