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The World Diamond Mark is hoped to be the beginning of a new era in the diamond industry, including the largest accreditation and marketing programme in the history of the diamond sector.

The World Diamond Mark will lead to the beginning of Authorised Diamond Dealers, an international strategy and action plan based on education, confidence and generic marketing to generate sustainable returns for the industry. This strategy has been designed to bring direct benefits to members and make diamonds and diamond jewellery synonymous with the world’s most desirable luxury items.

The initiative will be launched with the slogan, “When the world loves, we are here”.