Press Release - World Diamond Mark Foundation to hold seminar at ADTF, to be conducted jointly by WFDB president and WDMF chair

Antwerp, Belgium - January 27, 2014: Ernest Blom, president of the World Federation of Diamond Bourses (WFDB), and Alex Popov, chair of the World Diamond Mark Foundation (WDMF) will conduct a breakfast seminar during the fifth edition of the Antwerp Diamond Trade Fair (ADTF) to present the core messages of the WDM's generic diamond marketing campaign. The seminar will be held on January 28, from 08:30 a.m. to 09:45 a.m., at the Radisson Blu Astrid, the ADTF's venue hotel.

At the event, the two industry leaders will provide a detailed update on the WDMF's work toward the introduction and implementation of the World Diamond Mark's programs for the generic promotion and advertising of diamonds and diamond jewelry.

"The World Diamond Mark has been founded by the WFDB to address the core issues of consumer desirability through generic marketing, consumer and media confidence in the integrity in polished diamonds, consistent high quality educational programs and a commitment to ethical standards throughout the supply chain. So far, it has made strong progress and has succeeded in gaining the support of the industry's key players," Blom said.

"In Antwerp, we'll demonstrate how the WDM's programs will be beneficial to all players in the diamond supply pipeline, from diamond manufacturers, through jewelry retailers, down to the end-consumer," Popov added.

About the WDM
The WDM's global objective is to ensure the health and future growth of the diamond and jewelry industry in the luxury market sector. It is based on three fundamental principles: the education of jewelry retailers about diamonds; confidence building among consumers with the WDM accreditation program; and the creation of a generic marketing program to promote diamonds and diamond jewelry, based on the Authorized Diamond Dealer® concept

The World Diamond Mark® is a not-for-profit foundation, incorporated in Hong Kong.