To be honest, I don’t do much outbound marketing. So if you give me your name and email, I’m unlikely to spam you. But I will send the latest stuff I’ve written just for the jewellery industry.
Sound good?
I thought it particularly appropriate that one of the hottest songs on the charts is the Rihanna single Diamonds.
Maybe I am showing my age, but the last song I recall about diamonds was Shirley Bassey's Diamonds are Forever - which do you prefer? Either way I think it's great that someone is singing about these BREATH TAKING GEMS, it's a shame our trade doesn't leverage this sort of thing. I wonder if Rihanna was inspired to write the song after wearing Sydney jeweller Raphael's creation, which she used in a modelling a shoot when she was recently in Sydney? As described on the Strand Arcade website: "The magnificent cocktail ring is made in yellow and rose gold with fancy yellow and pink diamonds, characterized by the wonderful warmth of tone".