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To be honest, I don’t do much outbound marketing. So if you give me your name and email, I’m unlikely to spam you. But I will send the latest stuff I’ve written just for the jewellery industry.
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This story makes an excellent case study in the marketing of natural vs synthetic diamonds.
"...a young man proposed at an American football game with a 2.62 synthetic diamond. It was his statement which makes us sit up and listen ... the substance tells us a shot was fired across our bow."
